“Emily in Paris” Effect: Film and TV Drive Surge in French Tourism

Paris is experiencing a surge in tourism, with four out of five foreign visitors citing movies or TV series as their motivation, according to France’s National Centre of Cinematography.

This marks an increase from three-quarters in 2018. For one in 10 tourists, film and TV were the primary reason for their visit. Notably, Netflix’s “Emily in Paris” and “Lupin” were influential, particularly among Americans, Britons, and Germans.

While cinema tourism is not new, streaming services have amplified its impact. Cecile Lacoue, head of studies at CNC, sees it as an effective way to boost town notoriety. However, the phenomenon raises concerns about over-tourism, exemplified by the popularity of locations featured in “Lupin.” Domestic travelers are also influenced, with 22% embarking on trips within France inspired by film or TV.